Allied Support Services International Group (ASSIG) has entered into a strategic partnership with Beyondoing Inc. to enhance ASSIG’s capacity in supporting defence and dual-use suppliers as they position their innovations, manufacturing, and intelligence capabilities within institutional procurement frameworks.
Through this collaboration, ASSIG combines its advisory expertise in institutional alignment and readiness with Beyondoing’s capabilities in branding, communications, public relations, content, and marketing. The partnership enables ASSIG and its clients to articulate value in the precise and credible language expected by NATO, EU, and UN institutions—helping suppliers convey innovation, reliability, and strategic relevance to allied decision-makers.
ASSIG engages with defence, technology, and industrial partners seeking to align their capabilities with NATO and allied procurement standards. The partnership with Beyondoing expands ASSIG’s ability to support these suppliers in meeting the highest technical, regulatory, and institutional expectations while communicating their value with clarity and precision. Beyondoing contributes strategic expertise in branding, communications, and market presentation, providing a structured framework through which ASSIG and its clients strengthen visibility, engagement, and credibility across complex and regulated international markets.
According to the European Defence Agency, defence expenditure among its Member States reached €343 billion in 2024, marking a 19 percent increase from the previous year and projected to rise to €381 billion in 2025, or approximately 2.1 percent of GDP. This growth underscores the heightened demand for capable, compliant, and communicative suppliers able to contribute to the evolving priorities of allied defence and security institutions.
Sean Midwood, Vice President North America and Partner at ASSIG, stated:
“ASSIG’s mandate is to assist suppliers in engaging with allied institutions with clarity, credibility, and alignment. This partnership expands our ability to ensure that companies meet technical and institutional benchmarks and also present their innovation in a manner that decision-makers recognise and trust.”
Lior Ishai, Founder and President of Beyondoing Inc., added:
“We are excited to support ASSIG in helping defence and security suppliers strengthen how they present their work to institutional buyers. Our role is to build clear, credible communications and content foundations that improve visibility, support funding potential, and help organisations show how their capabilities align with the needs of NATO, EU, UN, and other allied frameworks.”
Together, ASSIG and Beyondoing will support suppliers across North America and Europe by integrating advisory depth, communications capability, and institutional engagement. The partnership reinforces their shared commitment to strengthening the allied industrial base through innovation, integrity, and professional presentation.
About ASSIG
Founded in 2010, Allied Support Services International Group (ASSIG) advises defence, technology, intelligence, and industrial suppliers on alignment with NATO, EU, and allied procurement frameworks. With offices in Victoria, Brussels, and Oslo, ASSIG combines institutional experience with practical readiness frameworks that strengthen supplier credibility and participation in allied programmes.
About Beyondoing Inc.
Beyondoing Inc. (www.beyondoing.com) provides branding, communications, public relations, content, and marketing services for organisations operating in complex institutional and industrial environments. The firm helps clients communicate with precision and integrity, supporting credible engagement with global partners and institutions.