Meet our leadership

ASSIG’s leadership combines decades of operational, diplomatic, and advisory experience within NATO, EU, and allied defence environments. Each partner contributes deep institutional knowledge and practical insight — reflecting ASSIG’s commitment to readiness, integrity, and partnership in every engagement.

Rick Froh

President & Partner
Rick Froh brings over 25 years of command and staff experience in combat and construction engineering units, as well as general staff appointments within the Canadian Army.

Following his military service, he spent nearly two decades at NATO Headquarters, where he held senior leadership positions including Deputy Assistant Secretary General (DASG) Armaments, DASG Operations, and Senior NATO Civilian in Iraq. From 2016 to 2024 he was an Honourary Professor at the School of Law and Politics at Cardiff University,

He currently serves as Executive Director of the Dr Manfred Wörner Circle at NATO, and acts as Strategic Advisor to the CEO of Terida. A graduate of the Royal Military College of Canada and the US Army Command and General Staff College., Rick continues to contribute to allied defence dialogue and institutional cooperation through his advisory and academic roles.

Gunnar Borch

Chief Executive Officer & Partner
Gunnar Borch concluded a distinguished 42-year career as a Captain in the Royal Norwegian Navy before serving as General Manager of the NATO Airlift Management Agency (NAMA) and later within the NATO Support and Procurement Agency (NSPA).

With more than 25 years in senior NATO and international leadership roles, including Director of the Movement Coordination Centre Europe and Director of the Sealift Coordination Centre at Eindhoven Airbase, he brings deep expertise in multinational armaments cooperation, logistics, and defence planning. He is a graduate of the Norwegian Naval Academy and the Senior National Staff College.

Sean Midwood

Vice President, North America & Partner
Sean Midwood served in the Royal Canadian Navy, specializing in Combat Systems, and held senior operational and engineering roles, including OIC during the delivery of HMCS REGINA to the RCN, Major Crown Project Manager for CANTASS and SQS 510 sonar systems and Project Engineer for the NATO Sea Sparrow Missile System. At the NATO Communications and Information Agency (NCIA), he led Joint Intelligence, Surveillance, and Reconnaissance (JISR) teams and later served as Chief of Staff within the Office of the Chief Technology Officer, supporting NATO’s technology strategy and innovation programs.

Sean holds a Master of Science in Electrical Engineering from the U.S. Naval Postgraduate School and brings extensive experience in governance, international programme management, and defence technology integration. He continues to advise and guide technology firms entering NATO and EU procurement frameworks, reflecting his commitment to advancing innovation within allied defence environments.

Associate Consultants

ASSIG’s leadership combines decades of operational, diplomatic, and advisory experience within NATO, EU, and allied defence environments. Each partner contributes deep institutional knowledge and practical insight — reflecting ASSIG’s commitment to readiness, integrity, and partnership in every engagement.

Colonel Hubert Heuer (Ret’d)

Retired from the German Air Force after more than 40 years of service, including as Chief of Logistics, NATO Airborne Early Warning and Control Programme Management Agency (NAPMA). He holds a Master of Science in Electrical Engineering and a Degree in Systems Management.

Colonel Bogdan Horvat (Ret’d)

Former Company Commander in the Slovenian Army, later served as Slovenian National Armaments Director’s Representative at NATO Headquarters, first Chair of the NATO Airlift Management Organization, and Executive Officer at the NATO Ground Surveillance Management Agency (NAGSMA).

Rick Froh

President & Partner
Rick Froh brings over 25 years of command and staff experience in combat and construction engineering units, as well as general staff appointments within the Canadian Army.

Following his military service, he spent nearly two decades at NATO Headquarters, where he held senior leadership positions including Deputy Assistant Secretary General (DASG) Armaments, DASG Operations, and Senior NATO Civilian in Iraq. From 2016 to 2024 he was an Honourary Professor at the School of Law and Politics at Cardiff University,

He currently serves as Executive Director of the Dr Manfred Wörner Circle at NATO, and acts as Strategic Advisor to the CEO of Terida. A graduate of the Royal Military College of Canada and the US Army Command and General Staff College., Rick continues to contribute to allied defence dialogue and institutional cooperation through his advisory and academic roles.

Gunnar Borch

Chief Executive Officer & Partner
Gunnar Borch concluded a distinguished 42-year career as a Captain in the Royal Norwegian Navy before serving as General Manager of the NATO Airlift Management Agency (NAMA) and later within the NATO Support and Procurement Agency (NSPA).

With more than 25 years in senior NATO and international leadership roles, including Director of the Movement Coordination Centre Europe and Director of the Sealift Coordination Centre at Eindhoven Airbase, he brings deep expertise in multinational armaments cooperation, logistics, and defence planning. He is a graduate of the Norwegian Naval Academy and the Senior National Staff College.

Sean Midwood

Vice President, North America & Partner
Sean Midwood served in the Royal Canadian Navy, specializing in Combat Systems, and held senior operational and engineering roles, including OIC during the delivery of HMCS REGINA to the RCN, Major Crown Project Manager for CANTASS and SQS 510 sonar systems and Project Engineer for the NATO Sea Sparrow Missile System. At the NATO Communications and Information Agency (NCIA), he led Joint Intelligence, Surveillance, and Reconnaissance (JISR) teams and later served as Chief of Staff within the Office of the Chief Technology Officer, supporting NATO’s technology strategy and innovation programs.

Sean holds a Master of Science in Electrical Engineering from the U.S. Naval Postgraduate School and brings extensive experience in governance, international programme management, and defence technology integration. He continues to advise and guide technology firms entering NATO and EU procurement frameworks, reflecting his commitment to advancing innovation within allied defence environments.

Associate Consultants

ASSIG’s leadership combines decades of operational, diplomatic, and advisory experience within NATO, EU, and allied defence environments. Each partner contributes deep institutional knowledge and practical insight — reflecting ASSIG’s commitment to readiness, integrity, and partnership in every engagement.

Colonel Hubert Heuer (Ret’d)

Retired from the German Air Force after more than 40 years of service, including as Chief of Logistics, NATO Airborne Early Warning and Control Programme Management Agency (NAPMA). He holds a Master of Science in Electrical Engineering and a Degree in Systems Management.

Colonel Bogdan Horvat (Ret’d)

Former Company Commander in the Slovenian Army, later served as Slovenian National Armaments Director’s Representative at NATO Headquarters, first Chair of the NATO Airlift Management Organization, and Executive Officer at the NATO Ground Surveillance Management Agency (NAGSMA).